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Hello,
I’m Fabian.

#digitalninja #globalcitizen #accountdirector

A Swiss native, I have worked in Zurich, Shanghai and Los Angeles for 4A agencies including Y&R, Wunderman, JWT and TBWA. Since 2005, I have gained experience in digital and traditional disciplines on international brands such as Ford, VISA, Google, IWC, Reebok, Four Seasons, Theranos, UBS, VW, AstraZeneca, Eli Lilly and other blue chip clients.

Hello,
I’m Fabian.

#digitalninja #globalcitizen #accountdirector

A Swiss native, I have worked in Zurich, Shanghai and Los Angeles for 4A agencies including Y&R, Wunderman, JWT and TBWA. Since 2005, I have gained experience in digital and traditional disciplines on international brands such as Ford, VISA, Google, IWC, Reebok, Four Seasons, Theranos, UBS, VW, AstraZeneca, Eli Lilly and other blue chip clients.

My Favorites

Story telling that has inspired me along the way.

Schweppes (Burst)

Agency George Patterson Y&R Melbourne
Year 2008

Sony (Balls)

Agency Fallon London
Year 2005

Sony Playstation (Michael)

Agency Deutsch LA
Year 2011

Philips (Carousel)

Agency DDB Amsterdam
Year 2009

Adidas (The Long Run)

Agency 180 Amsterdam & TBWA\Chiat\Day
Year 2004

Bacardi (Eras)

Agency Y&R NY
Year 2009

My Advertising Life

Best Of from thisadvertisinglife.tumblr.com

When we finish a big pitch and go out to celebrate.

When we deliver the kind of creative the client wasn’t expecting.

The creative who just switched to digital after doing traditional for years.

When a project I thought was dead suddenly reemerges.

When I step into the wrong meeting.

When the client wants to make a seemingly small revision that changes the whole project.

When the client finally approves work that’s a shadow of its former self after 20 rounds of revisions.

When a major change is requested but it still turns out really good.

When the presentation goes well but there’s a typo at the end.