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Hello,
I’m Fabian.

#digitalninja #globalcitizen #accountdirector

A Swiss native, I have worked in Zurich, Shanghai and Los Angeles for 4A agencies including Y&R, Wunderman, JWT and TBWA. Since 2005, I have gained experience in digital and traditional disciplines on international brands such as Ford, VISA, Google, IWC, Reebok, Four Seasons, Theranos, UBS, VW, AstraZeneca, Eli Lilly and other blue chip clients.

Hello,
I’m Fabian.

#digitalninja #globalcitizen #accountdirector

A Swiss native, I have worked in Zurich, Shanghai and Los Angeles for 4A agencies including Y&R, Wunderman, JWT and TBWA. Since 2005, I have gained experience in digital and traditional disciplines on international brands such as Ford, VISA, Google, IWC, Reebok, Four Seasons, Theranos, UBS, VW, AstraZeneca, Eli Lilly and other blue chip clients.

My Expertise

Knowledge that I gained during my 10+ years in the advertising industry.

  • Web Development 100%

Business requirements, front end/UI, back end (database integration, web service/API implementation), scrum/agile, responsive/adaptive, software/product development (EMR tool, in-store sales tool, in-store check-in tool), e-commerce (booking engine), CMS (Sitecore, Hippo, Drupal, WordPress), architecture (server infrastructure, hosting, caching), QA

  • CRM 90%

Email design & development, CRM strategy, customer lifecycle, win back, database integration & deployment (Silverpop, ExactTarget, Mailchimp), email acquisition (paid/organic)

  • Personalization 80%

Web recommendations (Salesforce Marketing Cloud)

  • User Experience 100%

Wireframes, user/usability testing, prototyping

  • Mobile 80%

Mobile app design & development iOS/Android (patient app, trainer app), mobile strategy

  • Online Advertising 80%

Banner design & production (display ads HTML5, rich media units), media planning

  • Video production 80%

TVCs, web/social videos, 360 videos

  • Content Marketing 80%

Persona development, user journeys, content audit & hierarchy, content strategy, content production, editorial

  • Search 90%

SEO audit, keyword strategy, organic search optimization, paid search campaign (adwords)

  • Analytics 95%

Reporting (GA), tagging (GTM), A/B testing (Optimizely, test plan, revenue projections)

  • Social 90%

Content production, social sweepstakes, community management, Facebook Live, paid media campaign, crisis management

  • Print production 80%

Print ad, OOH, brochures, coffee table book

  • AI 60%

Chatbots, natural language processing (NLP)

My Favorites

Story telling that has inspired me along the way.

Schweppes (Burst)

Agency George Patterson Y&R Melbourne
Year 2008

Sony (Balls)

Agency Fallon London
Year 2005

Sony Playstation (Michael)

Agency Deutsch LA
Year 2011

Philips (Carousel)

Agency DDB Amsterdam
Year 2009

Adidas (The Long Run)

Agency 180 Amsterdam & TBWA\Chiat\Day
Year 2004

Bacardi (Eras)

Agency Y&R NY
Year 2009

My Advertising Life

Best Of from thisadvertisinglife.tumblr.com

When we finish a big pitch and go out to celebrate.

When we deliver the kind of creative the client wasn’t expecting.

The creative who just switched to digital after doing traditional for years.

When a project I thought was dead suddenly reemerges.

When I step into the wrong meeting.

When the client wants to make a seemingly small revision that changes the whole project.

When the client finally approves work that’s a shadow of its former self after 20 rounds of revisions.

When a major change is requested but it still turns out really good.

When the presentation goes well but there’s a typo at the end.