Maps for Business

Client Google
Agency TBWA\Chiat\Day LA
Campaign Layer Cake
Year 2013

Google asked TBWA\Chiat\Day to create an integrated campaign for Google Maps for Business by showing what maps do for businesses through engaging customer stories. We developed a brand book and a tablet app (Android & iOS) for the sales team. Furthermore, we built custom interactive demos that illustrate the different use cases so potential clients could experience the power of Google Maps for Business with various scenarios. We also created landing pages for nine different verticals which were supported by digital ads.