Matryoshka

Client Tamedia / SonntagsZeitung
Agency Advico Y&R Zurich
Campaign The Insight Story
Year 2008

Information these days is often one dimensional and superficial. SonntagsZeitung, a leading Swiss newspaper is different. It gets to the bottom of the news. This is visualized through the Matryoshka mechanism. Starting on a more superficial level, layer by layer the main characters reveal deeper and deeper insights.