Fabian Biedermann · Global Marketing & Digital Transformation

Marketing leadership for an AI-powered world.

20+ years leading brand, digital and marketing teams in Zurich, Shanghai, Los Angeles, San Francisco and Berlin, turning complex marketing challenges into clear strategy, stronger operations and measurable growth.

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Selected brands I worked for

Selected work

Transformation that moves customers. And organizations.

Hyundai Motor America

Rebuilding a carmaker's digital front door.

Led the HyundaiUSA.com relaunch end to end across experience, engineering, personalization, CRM and analytics, directing a 60-person team from inside Hyundai's in-house agency.

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Visa

Holding one brand together across 24 markets.

Global brand stewardship: amplifying the positioning and keeping it consistent across 24 markets, and mentoring the regional and local specialists behind it.

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Meta · Oculus Quest

Launching a headset for people who had never worn one.

Launch campaign for Facebook's first standalone VR headset, using mixed reality capture to put the player and the virtual world in the same frame.

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20+

Years

Leading marketing, brand, social and digital, and the teams behind them.

35+

Markets

Regional and global work across Europe, Asia and the Americas.

80+

Brands

Automotive, technology, healthcare, retail, finance, public sector and more.

400+

Projects

Shipped, from global and national campaigns to enterprise platforms and product launches.

Expertise

Brand, technology and teams. The work is in connecting them.

The best marketing connects what a business needs, what customers value and what teams can deliver. I help bring those elements together, across one organization or eleven markets.

Marketing Leadership

Setting direction, building teams, and getting executives, functions and partners pointed the same way.

Digital & Customer Experience

Channel strategy and omnichannel delivery: web, CRM, personalization, search, analytics and content, connected into journeys that actually work.

AI Transformation

Moving AI out of pilot purgatory and into workflows, capabilities and everyday marketing value.

Brand & Communication

Clear positioning, integrated campaigns and content systems that hold up over time.

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AI Native

AI is changing the work of marketing, not just the tools.

The real opportunity is not another pilot or platform. It is a better operating model: clearer decisions, stronger creative workflows, more relevant customer experiences and teams equipped to work differently.

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Perspective

Thinking out loud about AI and marketing.

The end of websites as we know them?

Das Ende von Websites as we know it?

Article in German

If AI can produce anything, then what are agencies here for?

Wenn AI alles produzieren kann, wofür braucht es dann noch Agenturen?

Article in German

Brands that think for themselves

Marken, die selber denken

Article in German

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About

Global perspective. Curious by nature. Focused on impact.

Working across Zurich, Shanghai, Los Angeles, San Francisco and Berlin taught me to see the same challenge from different angles. It made me attentive to culture, comfortable with complexity and convinced that progress begins when people share a direction.

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Let's build what's next.

Always happy to talk about marketing, transformation, AI, or an interesting problem that doesn't fit any of those.

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