BOKS

Client Reebok
Agency TBWA\Chiat\Day LA
Campaign BOKS Redesign
Year 2014

BOKS is Reebok’s non-profit program that provides kids the opportunity to exercise before school. We built an app that acts as an interactive guide for each day of BOKS exercises as well as a redesigned website. Trainers use the app to track the kids’ progress, attendance, and it has a library of activities for each BOKS session. The website is designed in a way that makes the program feel upbeat and attracts more schools to sign up for the program.