Bundle

Client Cablecom
Agency Wunderman Zurich
Campaign 3 for 2
Year 2009

Swiss cable network operator Cablecom launched a special ‘3 for 2’ promotion offering product bundles of high-speed internet, telephone and digital TV to customers. We were tasked to support the promotion with TVCs, Print and a Mailing. We engaged Massimo Rocchi, a well-known Italian comedian, and had him explain the details of the offer in an unexpected way.