EcoSport

Client Ford Asia-Pacific
Agency GTB Shanghai (Wunderman / JWT)
Campaign All-new 2012 Ford EcoSport
Year 2011

How do you position a compact SUV in markets where, in many cases, it’s a completely unknown quantity? By instantly differentiating its capability from that of a standard passenger vehicle. With its ground clearance and driver technology, the all-new EcoSport gives you the freedom to go “in search of” new possibilities and experiences, every day. So, we sent a Brazilian to China and a Indian to Brazil to discover these possibilities.