Focus
Client Ford Asia-Pacific
Agency GTB Shanghai (Wunderman / JWT)
Campaign All-new 2012 Ford Focus
Year 2011
The all-new Ford Focus launched in Tri-Nations (Australia, New Zealand, & South Africa) in 2011. As Ford’s first truly global launch, the brand hoped to attract a younger more tech-savvy audience interested in the cars’ technologically advanced features. To bring this to life, we developed the Focus ‘Experience’. An interactive layer that allows the user to experience the features, technology and the public response so far on the vehicle. In its very design, it is repositioning Ford as a more advance, forward thinking brand that delivers world-class Global vehicles.
Web
Experience Layer
TVC
Ford Australia
Display
Online Advertising
CRM
Handraiser & Keep Warm Emails
CRM
Direct Mail
