Why Primer?

Client Masco
Agency Accenture Interactive
Campaign Kilz.com Redesign
Year 2016

KILZ is the premier brand when it comes to Primer and Paint, and Masco needed a high-end website to reflect that. The completely redesigned website centered around an immersive visual experience that envelops the user on arrival at the homepage, instantly communicating a sense of beauty. Highlights from the site include informative features that educate the user about color and Kilz’ various product lines.