Maker
Client Leading Hotels of the World
Agency Accenture Interactive
Campaign Destination Experiences
Year 2017
The Leading Hotels of the World (LHW) launched a campaign to engage their core audience ‘curious travelers’ more deeply. With the help of local tastemakers, LHW curated content that encouraged guests to discover what lies beneath the surface of the world’s most cosmopolitan cities. A new section of the website was developed to feature the unique content in a simple, user-friendly, immersive manner. From insider recommendations provided by local artisans and influencers, the pages inspire guests to explore more through fluid design that is sprinkled with stunning visuals.