Floodlight Open

Client Roche
Agency Pitch
Campaign Floodlight Open
Year 2017

Multiple sclerosis symptoms can be confusing: They differ person to person, and even day to day for the same patients. Roche’s Floodlight Open program aims to clear that confusion for individuals—and deliver data for broader understanding of the disease. Floodlight Open is designed to be easy to use and to collect data from multiple inputs all day, every day. Over time, it paints an overall picture of each patient’s particular case. The website uses clear and transparent language, so patients can understand not only how it works but why you would want to participate.