Sculptumes

Client Sonova
Agency Wunderman Zurich
Campaign Phonak Spice
Year 2009

The Phonak Spice Generation is a revolutionary range of hearing aids which offer hearing delight by bringing back sounds that are vital to fully enjoy life’s rich acoustic landscapes. The international campaign for the Spice Generation focused on dramatizing the effect when a person feels and enjoys sounds anew. Inspired by the acoustic world around us and the elements of nature, we created shapes to express the unique beauty of hearing delight: the ‘Sculptumes’. The striking visuals became stars of the campaign and appeared in wide spread print ads and in POS materials, mesmerizing a broad audience and retailers alike.