Seven

Client Sonova
Agency Wunderman Zurich
Campaign Hearing to go (Product launch)
Year 2009

Sonova asked for a launch campaign for its new entry level hearing aid Seven. We created a campaign around a single idea: Misunderstandings. In various cartoons we expressed amusing situations that can result from misunderstandings in everyday life.The look we applied to all cartoons was instantly recognizable for the target group.