Bake It For Santa

Client Sun-Maid
Agency Accenture Interactive
Campaign Bake It For Santa
Year 2016

Enter the holidays, and a campaign for Sun-Maid that revealed the untold truth: Santa *hates* store-bought cookies. And #BakeItForSanta was born. Enthusiastically responding to a fully integrated campaign that spanned website, digital advertising, social platform activation, packaging and shopper marketing, consumers pledged that, this year, they would bake Santa’s favorite: oatmeal raisin cookies. Content in every form and channel told the #bakeitforsanta story—including compelling pleas from Mrs. Claus, his lead elf and, of course, a reindeer.