Expertise
Creativity needs technology. Technology needs a reason.
My career has moved between creative organizations, where ideas create momentum, and technology teams, where ideas become systems. The most valuable work happens when both are connected by a clear customer and business purpose.
Marketing Leadership
Setting direction, building teams and turning complex ambitions into priorities people can act on.
I have led multidisciplinary teams across agencies and client organizations, bringing together executives, strategists, creatives, technologists, analysts and external partners around one shared outcome.
The work changes across roles and markets, but the leadership task remains the same: create clarity, make decisions and build the conditions for people to do their best work.
Digital & Customer Experience
Customers do not experience channels, platforms or departments. They experience one brand.
I connect web, CRM, personalization, search, analytics and content into journeys that feel coherent to the customer and create measurable value for the business.
I have led this work across enterprise websites, digital health products, learning platforms and campaign ecosystems, aligning experience design and technology with the teams, content and operating models needed to sustain them.
AI Transformation
Moving AI out of pilot purgatory and into workflows, team capabilities and everyday marketing value.
My experience combines organizational transformation with hands-on building: from establishing an internal AI creative studio and initiating AI integration for an enterprise platform to prototyping agents and generative workflows myself.
The value does not come from adopting more tools. It comes from redesigning how decisions are made, how work moves and how teams build new capability responsibly.
Brand & Communication
Turning positioning into distinctive ideas, integrated campaigns and communication systems that stay coherent across channels, markets and moments.
My experience spans global brand stewardship, regional product launches, national and global campaigns, employer branding and always-on content from shaping the central narrative to guiding how it comes to life across film, digital, social, CRM, retail and experience.
Strong brands are not built by repeating the same message everywhere. They are built around a clear idea that can flex with the audience and context without losing its identity.
Enough depth to connect ambition with reality.
Hands-on background across web and product development, CMS and platform architecture, CRM and marketing automation, analytics and tag management, search, and more recently generative production tooling and agent frameworks. In practice that has meant working in and around Adobe, Salesforce, Google Analytics, Tealium and a long list of content management systems.
I no longer build platforms day to day, but I understand how they are designed, integrated, measured and maintained. That helps me ask better questions, make more informed decisions and create stronger relationships between leadership and delivery teams.
Curious how this applies to your organization?
Always happy to talk about marketing, transformation, AI, or an interesting problem that doesn't fit any of those.