About

Building teams. Leading change. Staying curious.

Fabian Biedermann

For more than 20 years, I have led marketing, brand and digital transformation across Zurich, Shanghai, Los Angeles, San Francisco and Berlin.

My career has taken me through PR, creative and digital agencies, an in house agency and marketing leadership roles on the client side. The work has ranged from integrated campaigns and global brand stewardship to regional product launches, enterprise platforms and leading organizations.

What connects it all is a fascination with how ideas become real through technology, teams, culture and the choices leaders make.

I studied Business Administration at the University of St. Gallen, majoring in Marketing, and graduated cum laude with a lic. oec. HSG, now equivalent to a Master of Arts.

I am at my best when the problem is still unclear, the room contains different perspectives and the path forward has to be built together.

Outside work, I am usually drawn to football, skiing, travel and improv theatre. Pursuits that reward curiosity, teamwork and staying open to what happens next.

Track record

Brands I've helped build.

20+ years across automotive, technology, healthcare, retail, finance, culture and the public sector, for regional, global and national brands.

Full career history on LinkedIn

Let's build what's next.

Always happy to talk about marketing, transformation, AI, or an interesting problem that doesn't fit any of those.

Get in touch