For more than 20 years, I have led marketing, brand and digital transformation across Zurich, Shanghai, Los Angeles, San Francisco and Berlin.
The work has ranged from global brand stewardship and regional product launches to enterprise platforms, agency leadership and building marketing capabilities inside complex organizations.
What connects it all is a fascination with how ideas become real through technology, teams, culture and the choices leaders make.
I am at my best when the problem is still unclear, the room contains different perspectives and the path forward has to be built together.