There is always more to the story.

Techniker Krankenkasse had been named Germany's best health insurer for sixteen consecutive years. Rather than turning that achievement into a conventional claim of superiority, the campaign made those sixteen years personal.

The film follows a young woman through different stages of her life, from university and first relationships to preventive care, pregnancy and eventually an online consultation for her child. Health needs change constantly, but the role of TK remains the same: providing reassurance while continuing to improve with them.

"Immer besser – für dich" turned the brand promise into a story about progress over time, positioning TK not simply as a health insurer, but as a partner that evolves alongside the lives of its members.

Yello wanted to bring its optimistic, unconventional personality back to the center of the brand while giving sustainability a more positive and enjoyable expression.

The new platform "Gute Energie" connected the energy people buy with the energy they bring into everyday life. A refreshed visual identity and a series of films translated that idea into a world built around optimism, playfulness and forward momentum.

The campaign extended across television, online video and social channels, with different stories designed for different audiences. Sustainability was embedded not only in the message, but also in the production itself, from lower-impact materials and digital workflows to carbon compensation.

The result was a brand platform that made the future of energy feel less like sacrifice and more like possibility.

Financial communication often relies on promises of security, stability and control. Consorsbank took a different route.

With "Zukunft selbstgemacht", the brand positioned investing as an act of optimism and personal agency. Rather than presenting the future as something to prepare for defensively, the campaign encouraged people to actively shape it themselves.

The digital awareness campaign connected that idea directly to Consorsbank's investment products, from securities accounts and savings plans to digital wealth management, making financial independence feel more accessible, contemporary and empowering.

The campaign films were directed by internationally acclaimed filmmaker Ali Ali.

KILZ is known for primers and paint, but its digital presence needed to express more than product performance. The redesign transformed the website into a richer, more immersive brand experience.

Large-scale imagery and a more editorial visual approach gave the homepage immediate impact, while the underlying experience helped users navigate colors, applications and product ranges with greater clarity.

The site balanced inspiration with utility: creating a more premium expression of the brand while helping people understand which products to use, where to use them and how color could transform a space.

Every holiday season, Santa gets cookies. The problem, according to our campaign, was that far too many of them came from a store.

That became the premise behind #BakeItForSanta, a fully integrated campaign encouraging families to bake Santa the cookie he really wanted: oatmeal raisin.

The story unfolded across digital advertising, social platforms, the campaign website, packaging and shopper marketing. Mrs. Claus, Santa's lead elf and even one of his reindeer joined the appeal, each adding another voice to the campaign world.

What began as a simple product truth became a participatory holiday idea: turning Sun-Maid raisins into a reason for families to bake, share and join the story themselves.

In Switzerland, around 1.4 million people live in or at risk of poverty. Yet financial hardship often remains hidden, reinforced by shame, stigma and withdrawal from social life.

For Migros Kulturprozent, we developed "im Minus", a nationwide awareness campaign designed to make the many realities behind financial hardship visible and start a broader conversation about poverty in Switzerland.

At the center of the campaign were three people holding their monthly budgets in front of their faces. Not to hide, but to put the numbers first. The budgets were based on real figures from Caritas and reflected situations shaped by job loss, illness, rising living costs and personal setbacks.

In the films, the people behind those numbers gradually became visible. Their stories continued on the campaign website, where they explained how they got into financial difficulty, what daily life feels like and what could help them move forward.

The campaign invited people to look closer, listen and question their assumptions, turning anonymous numbers into human stories and making an often invisible issue harder to ignore.

Following a successful home European Championship, women's football in Switzerland had momentum. The challenge was to carry that energy into the new season of the AXA Women's Super League and turn short-term attention into lasting engagement.

For the Swiss Football Association, we developed a nationwide digital campaign built around a simple shift in perspective: instead of putting only the players in the spotlight, we made the fans part of the story.

At the heart of the campaign was "Wir spielen weiter", we keep playing. It became both a sporting statement and a broader expression of continuity, ambition and cultural relevance.

The hero film and digital content focused on authentic moments from everyday fan culture, presenting women's football not only as a competition, but as a growing movement with its own identity, energy and community.