Hello, I’m Fabian and this is my elevator pitch 
Since 2005, I’ve been managing digital and brand campaigns for Fortune 500 companies such as Ford, VISA, Google, Facebook and Activision. I’ve worked in Zurich, Berlin, Shanghai, Los Angeles and San Francisco for top advertising and digital agencies including AKQA, R/GA, Wunderman, TBWA\Chiat\Day and Accenture Interactive.
#clientpartner #digitalninja #creativetechnologist
Hello, I’m Fabian and this is my elevator pitch
Since 2005, I’ve been managing digital and brand campaigns for Fortune 500 companies such as Ford, VISA, Google, Facebook and Activision. I’ve worked in Zurich, Shanghai, Los Angeles and San Francisco for top advertising and digital agencies including AKQA, Y&R, Wunderman, Accenture Interactive and TBWA\Chiat\Day.
#clientpartner #digitalninja #creativetechnologist
My Projects
Selected work from 2005 – 2022
My Expertise
Knowledge that I gained during my 16+ years in advertising & tech.
User Experience
- UX design
- UX research (user/usability testing, prototyping)
- Information architecture
- Accessibility
Web/Product Development
- Business requirements
- Front end/UI
- Back end (database integration, web service/API implementation)
- Scrum/agile
- Responsive/adaptive
- E-commerce optimization (booking engine)
- CMS (AEM, Sitecore, Hippo, Drupal, WordPress)
- Web architecture (server infrastructure, hosting, caching)
- Data privacy (GDPR, CCPA)
- Personalization (Salesforce Marketing Cloud, Adobe Target)
- QA
CRM (Email Marketing)
- CRM strategy
- Email design & development (best practices)
- Customer lifecycle
- Win back strategy
- Database integration & deployment (SilverPop, Salesforce/ExactTarget, Eloqua, Mailchimp)
- Email acquisition (paid/organic)
Search
- SEO audit
- Keyword strategy
- Organic search optimization
Analytics
- Reporting (Google Analytics, Adobe Analytics)
- Tagging (GTM, Adobe Tag Manager, Tealium)
- A/B testing (Optimizely, Adobe Target)
Social
- Social strategy
- Community management
- Content production
- Content curation
- Social sweepstakes
- Crisis management
Digital Media
- Digital strategy
- Media planning
- Online advertising (banner ads)
- Social ads
- Paid search
- Influencer marketing
Content Marketing
- Persona development
- User journeys
- Content audit & hierarchy
- Content strategy
- Content production
- Editorial
Brand Campaign
- Brand strategy
- TV (live action, CGI, animation)
- Print (OOH, print ads, brochures)
- Brand activation
- Brand guidelines
Innovation
- Digital transformation
- AI (chatbots & virtual assistants, natural language processing, machine learning)
- XR experiences (AR, VR, mixed reality)
- Blockchain (Ethereum, EOS.IO)
- Voice (Alexa skills)
My Favorites
Story telling that has inspired me along the way.
Nike (2001)
Bacardi (2009)
Apple (2018)
Adidas (2004)
Sony Playstation (2011)
Standard Chartered (2020)
My Advertising Life
Best of thisadvertisinglife.tumblr.com
When we finish a big pitch and go out to celebrate.
When we deliver the kind of creative the client wasn’t expecting.
The creative who just switched to digital after doing traditional for years.
When a project I thought was dead suddenly reemerges.
When I step into the wrong meeting.
When the client wants to make a seemingly small revision that changes the whole project.
When the client finally approves work that’s a shadow of its former self after 20 rounds of revisions.
When a major change is requested but it still turns out really good.
